Evaluation: Media Institutions and our Film

Distribution of a film is an important aspect in terms of getting your film known and in terms of making money. People are more likely to watch a film with an institution they recognise, for example Warner Bros or Universal studios. They are also key in gaining funds for a film, if u require a big budget for a film, filled with special effects you need money. Using institutions for funds gains reputation in terms of audiences knowing who they are, but fundamentally getting money to fund the project.

The dark background and soundless film title adds to the atmosphere as black has the connotations of being dark and evil. This can make the audience feel uncomfortable / uneasy. In terms of the distribution of our film Imagine entertainment would give us capital to spend on funding the film e.g. buying sets and props, equipment to paying actors etc. The reason why the production company's logo is at the beginning of most film and including ours; is because we want the audience know that we have had an approval of a well-known brand, therefore increasing the films popularity. They also give funding to distribute the films to cinemas and eventually to DVD and blue ray.