Evaluation: Media Institutions and our Film

Film promotion and marketing are very important in getting your movie known and, if successful, will result in more people seeing the film and therefore earning more revenue. People are more likely to watch a film made by a studio that they recognise, for example Warner Bros or Universal. Studios play a vital role in funding the film. If a director manages to get the backing of a well-known studio and distributor on board, he would have more money to spend, and will be more likely to make a successful film.

A good example of a successful studio would be 'The Weinstein Company'. The Weinstein Company (TWC) is an American film studio founded by Bob and Harvey Weinstein in 2005. The brothers made their reputation at Miramax Films which they co-founded in 1979 and then sold to Disney.

Some of films the Weinstein's have been involved with include:

• Lassie (2006)
• Stormbreaker (2006)
• Hannibal Rising (2007)
• Inglourious Basterds (2009)
• The Fighter (2010)
• The King's Speech (2010)
• Submarine (2011)
• My Week With Marilyn (2011)
• The Artist (2011)
• Coriolanus (2011)
• The Iron Lady (2012)