Friday, 30 March 2012

OCR Media Studies - G321 - Evaluation Activity 3

What kind of media institution might distribute your media product and why?

My media product is a short film and would be distributed by a film distributor, and funded by a

production company.


A production company provides the funding for works in the realms of the performing arts, new

media art, film, television, radio, and video.


The production company may be directly responsible for fundraising or may accomplish this through a parent company, partner, or private investor. It handles budgeting, scheduling, scripting, the supply with talent and resources, the organisation of staff, the production itself, post-production, distribution, and marketing. Production companies are often either owned or under contract with a media conglomerate, film studio or entertainment company, who act as the production companies parent company (see Time Warner, Viacom), together, this has become known as the "studio system". They can also be mainstream independent (such as Lucasfilms) or completely independent (such as Lionsgate). Production companies can also work together in co-productions.

Being that, a production company is only operational when a production is being produced and most of the talent and crew are freelancers, many production companies are only required to hire management staff that helps to oversee the companies daily activities. In some cases, a production company can be run by only a handful of people. The company's funds are mainly committed towards employing talent, crew, and acquiring new updated production equipment on a regular basis. Many productions often require at least one to two cameras and lighting equipment for on location shooting. Production equipment is either leased or purchased from another production company or directly from the manufacturer. In entertainment, in order to secure experienced professional talent and crew, production companies often become a signatory company to that talent or crew members "guild". These signatory companies are required to sign an agreement with that guild agreeing to follow the guild regulations. All big budget guild productions are exclusive to guild members and non-guild members are not allowed to participate in these productions unless authorised by the guild. Productions with smaller budgets are allowed to use both guild talent and talent from the public. The majority of the talent and crew working in the entertainment industry are members of their professions guild. Most productions in the entertainment industry are guild productions. A film distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing (DVD, Video-On-Demand, Download, Television programs through broadcast syndication etc.). A distributor may do this directly (if the distributor owns the theatres or film distribution networks) or through theatrical exhibitors and other sub-distributors.

If a distributor is working with a theatrical exhibitor, the distributor secures a written contract stipulating the amount of the gross ticket sales to be paid to the distributor by the exhibitor (usually a percentage of the gross) after first deducting a "floor", which is called a "house allowance" (also known as the "nut"), collects the amount due, audits the exhibitor's ticket sales as necessary to ensure the gross reported by the exhibitor is accurate, secures the distributor's share of these proceeds, and transmits the remainder to the production company (or to any other intermediary, such as a film release agent).

The distributor must also ensure that enough film prints are struck to service all contracted exhibitors on the contract-based opening day, ensure their physical delivery to the theatre by the opening day, monitor exhibitors to make sure the film is in fact shown in the particular theatre with the minimum number of seats and show times, and ensure the prints' return to the distributor's office or other storage resource also on the contract-based return date. In practical terms, this includes the physical production of film prints and their shipping around the world (a process that is beginning to be replaced by digital distribution) as well as the creation of posters, newspaper and magazine advertisements, television commercials, trailers, and other types of ads.

Furthermore, the distributor is responsible for ensuring a full line of film advertising material is available on each film which it believes will help the exhibitor attract the largest possible audience, create such advertising if it is not provided by the production company, and arrange for the physical delivery of the advertising items selected by the exhibitor at intervals prior to the opening day.

If the distributor is handling an imported or foreign film, it may also be responsible for securing dubbing or subtitling for the film, and securing censorship or other legal or organizational "approval" for the exhibition of the film in the country/territory in which it does business, prior to approaching the exhibitors for booking. Depending on which studio that is distributing the film, the studio will either have offices around the world, by themselves or partnered with another studio, to distribute films in other countries. If a studio decides to partner with a native distributor, upon release both names will appear. The foreign distributor may license the film for a certain amount of time but the studio will ultimately retain the copyright of the film.

One way to fund a film would be to receive a grant from the British Film Council, or the National Lottery. If not, you can approach very wealthy businesses, for example: banks, or extremely wealthy people. In the production of the film, Jamie Ebrada was the director and chief editor, Josh Hitch was the cameraman, Mark Taylor was one of the actors (also designing the title graphics of film).

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